Monetizing Your SaaS on AWS: A Guide to Marketplace Integration

Written by Eric Sanders

December 6, 2023

Introduction: In the ever-expanding cloud ecosystem, monetizing your SaaS product is a crucial step towards success. AWS Marketplace offers an efficient pathway for this, and integrating your SaaS solution with AWS Marketplace can be a game-changer. Let’s dive into how this process simplifies monetization and the key steps to get started.

  1. Understanding AWS Marketplace Integration: AWS Marketplace is more than just a hosting platform; it’s a comprehensive sales channel. By listing your SaaS application on AWS Marketplace, you gain access to a vast audience of potential customers. The integration process involves setting up your SaaS product to manage subscriptions and usage data, crucial for monetizing your offering.
  2. Leveraging the AWS Marketplace Serverless SaaS Integration Solution: This serverless solution streamlines the integration process. It manages crucial functions like subscription handling, customer registration, entitlement updates, and metered usage reporting. This automation reduces the manual workload, allowing you to focus on improving your product and customer experience.
AWS Marketplace Serverless SaaS Integration Quick Start architecture diagram

3. Key Components of the Integration:

  • Subscription Management: Through AWS Marketplace, you can efficiently manage customer subscriptions.
  • Token Handling: Amazon CloudFront and Lambda@Edge are used for secure and scalable token handling.
  • Customer Data Management: Amazon S3, API Gateway, AWS Lambda, and DynamoDB are employed to handle registration and manage customer data efficiently.

4. Deployment Options: The solution supports various deployment modes, including contracts-only, subscription-only, or a combination of both. This flexibility allows you to tailor the integration based on your business model and customer needs.

5. Getting Started with Integration: To get started, familiarize yourself with the AWS solution implementation guide. It provides step-by-step instructions on deploying and configuring the solution to align with your SaaS offering. By launching it within your existing SaaS solution, it’ll increase the time to AWS Marketplace


Integrating your SaaS platform with AWS Marketplace is a strategic move towards effective monetization. The AWS Marketplace Serverless SaaS Integration solution simplifies this process, enabling you to focus on scaling your business and enhancing your product. By leveraging AWS’s robust infrastructure and marketplace, you can unlock new revenue streams and broaden your market reach.

by Eric Sanders

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